Like many small businesses, you may feel that you don’t need a website or don’t have the budget to have a professional website built. There are nearly 4 billion internet users, which is why it is so important to have a professional website where customers can learn about your business or product.
Still think that your business won’t benefit from having a website?
Here are six reasons why you need a website:
1. Your 24/7 marketing employee
By having a website you are increasing your overall internet appearance. With this modern and tech-savvy world it is crucial that you have a website to promote your business or product since 90% of customers say that reviews affect what they buy. A website is just like a social media account that gets your information out to customers but allows you to do it in a more personal and creative way.
2. Able to inform your customers
It is much easier to inform your customers by updating your website with new sales, products, or promotions you have going on. You are able to accomplish this by using email marketing or by having a blog. Not only is having a blog beneficial to your customers but it also improves your search ranking by giving you more keywords, use of more external and internal links, and new content.
3. A website adds value and credibility to your business
Having a website will increase your business value and make you look more credible, in turn generating more customers. I’m not saying that any website will make you gain credibility, it has to look good and function correctly. A website that doesn’t work right and looks bad will hurt you worse than not having a website at all, so make sure you get a professional website. When creating a website you also get an email like yourname@mywebsite.com which makes your company look more credible than a Gmail account. A website is always available so you want to make it look great to increase your chances of gaining a potential customer.
4. First impressions count
Speaking of a great looking website, you will want to make sure your site is responsive. Not only does having a responsive site improve your search ranking but it also helps retain mobile users. Your website is the face of your company, and you will want to make sure it is your best work since 81% of shoppers conduct online research before buying. It is very important that the information on your website is easy to find and navigate. Use your website as your online storefront where customers can see what your business is all about and what you are selling.
5. No website means missing out on potential customers
By not having a website you are putting yourself at a disadvantage compared to the competition that does. With so many people going online to shop and check things out before actually going into the store, you will want to make sure you are one of those websites that they visit. Most of today’s market is saturated by online sales just for the simple fact that it is so easy to order something online and it will show up at your door in a few days without leaving your house.
6. Another medium to market your company
While having a Facebook page for your company is great, having a website can improve your internet presence even more. Not only is it easier to rank higher organically as a website rather than a Facebook page, but you also have more control over your content. A website is another way to show off your best work to potential customers before they come in and make the final closing deal. Having many platforms that your customers can visit will increase your chances of them visiting and doing business with you.
Need a website built or hosting for your website?
My name is Brandon DeJonge, I am a Web Developer in Fort Wayne, IN where I also got my Bachelor’s degree in Web Development and Information Systems with a minor in Cyber Security from Indiana Tech. I am a freelance web designer helping small businesses with their website needs. If you currently don’t have a website built for your business or need help updating or redesigning an old one, let me help create your next website.